On 20.06.2019, the most influential influencers in Switzerland were honoured in ten categories in a live TV show. Luca Hänni won the award as the hottest international influencer.
The most important Swiss online opinion leaders were honoured in nine categories such as lifestyle, travel, sport or music. In addition, there was an award for the best young talent. Among the winners were stars who became known primarily through social media.
For example Zoë Pastelle ("Lifestyle"),
Raffaela Zollo of Raffa's Plastic Life,
Comedian Zeki or
Travel influencer Martina Bisaz, who most Instagram users probably know under the name @kitkat_ch.
On the other hand, in addition to the classic social media stars, there are also prize winners who have started their careers outside of social media, but who have also been able to build a large fan community on Instagram, Facebook and Co. Like ski world champion Wendy Holdener,
Musician Bligg or
ESC hero Luca Hänni.
One third of the winners of the Star Influencer categories were chosen by the audience (with likes to the picture of the nominees in the Instagram feed (@swissinfluenceraward) and two thirds by an expert jury).
The award show was broadcast live by Teleclub Zoom and moderated by Annina Frey and Claudia Lässer. Show Act highlights were the performance of Loco Escrito, who performed his song "Punto", and a medley of self-written songs by three former talents of the category "Music": Arpia Dilurio, Young Fuego and Anna Smith. The latter even went home as the overall winner with the title "Swiss Influencer Talent 2019".